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MKTG 467

Business Intelligence in Mktg

Department of Marketing

3 credit hoursUsually offered: Fall, Spring
Avg GPA
3.42
Easiness
3.60
Total regs
436

Grade Distribution

Spring 2022–Spring 2026 · Percentages use A–F and W outcomes

Avg GPA
3.42
A
62.2%
271
B
24.5%
107
C
8.3%
36
D
3.4%
15
F
0.7%
3
W
0.9%
4
A–F + W
436
Other outcomes
0
All registrations
436

Quick Insights

Avg GPA
3.42
Easiness
3.60
C or better
95.8%
Among A–F outcomes
D or better
99.3%
Among A–F outcomes
Withdrawal rate
0.9%
Among A–F and W outcomes
Most common grade
A
Letter grades only
Outcomes counted
436
A–F and W outcomes

MKTG 467 by Professor

Ranked by historical GPA for 2024SP–2026SP · A–F outcomes only · minimum 20 graded outcomes

#1
Razi, Sajna
3.52
RMP
4.3
7 reviews
Graded
249
Total regs
250
#
Professor
Avg GPA
Student rating
Graded
Total regs
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Razi, Sajna

Top GPA signal with 249 grades.

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About This Class

Provides knowledge of critical concepts and tools in the use of business intelligence in marketing. Students will learn to use business intelligence to gain market and competitive insights and support marketing decision making. Course Information: Extensive computer use required. Prerequisite(s): MKTG 462 and IDS 270 . Recommended background: MKTG 460 .

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Methodology
1
Razi, Sajna
3.52
4.3 (7)
249
250
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