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MKTG 462

Marketing Research

Department of Marketing

3 credit hoursUsually offered: Fall, Spring
Avg GPA
3.15
Easiness
3.00
Total regs
1,134

Grade Distribution

Spring 2022–Spring 2026 · Percentages use A–F and W outcomes

Avg GPA
3.15
A
55.0%
592
B
29.6%
319
C
10.8%
116
D
1.8%
19
F
1.3%
14
W
1.6%
17
A–F + W
1,077
Other outcomes
57
All registrations
1,134

Quick Insights

Avg GPA
3.15
Easiness
3.00
C or better
96.9%
Among A–F outcomes
D or better
98.7%
Among A–F outcomes
Withdrawal rate
1.6%
Among A–F and W outcomes
Most common grade
A
Letter grades only
Outcomes counted
1,077
A–F and W outcomes

MKTG 462 by Professor

Ranked by historical GPA for 2024SP–2026SP · A–F outcomes only · minimum 20 graded outcomes

#1
Bane, Bradley Lewis
3.58
RMP
5.0
2 reviews
Graded
80
Total regs
80
#2
Hermosilla, Manuel
3.50
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Bane, Bradley Lewis

Top GPA signal with 80 grades.

Avg GPA 3.58Open profile →
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About This Class

An investigation of the gathering, analyses and interpretation of information used in solving marketing problems. Both qualitative and quantitative methods are employed in developing an analytical framework. Course Information: Prerequisite(s): MKTG 360 ; and IDS 270 or MKTG 370 or STAT 101 .

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Methodology
RMP
2.7
7 reviews
Graded
153
Total regs
154
#3
Parker, Jeffrey
3.50
RMP
4.0
12 reviews
Graded
313
Total regs
316
#
Professor
Avg GPA
Student rating
Graded
Total regs
  • 1
    Bane, Bradley Lewis
    3.58
    5.0 (2)
    80
    80
  • 2
    Hermosilla, Manuel
    3.50
    2.7 (7)
    153
    154
  • 3
    Parker, Jeffrey
    3.50
    4.0 (12)
    313
    316
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