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MKTG 460

Marketing Analytics

Department of Marketing

3 credit hoursUsually offered: Fall, Spring
Avg GPA
3.45
Easiness
3.70
Total regs
341

Grade Distribution

Based on all available term-level grade data for this course

Avg GPA
3.45
A
62.1%
211
B
28.2%
96
C
6.2%
21
D
0.9%
3
F
1.5%
5
W
1.2%
4
Visual total
340
Other
1
Total regs
341

Quick Insights

Avg GPA
3.45
Easiness
3.70
Pass rate
97.4%
Using A, B, C, D as passing
Withdrawal rate
1.2%
Based on visible distribution
Most common grade
A
Students counted
340
A through F plus W

MKTG 460 by Professor

Ranked highest to lowest GPA — using A, B, C, D, and F outcomes only

#1
Malter, Alan Joseph
3.72
RMP
2.8
Graded
25
Total regs
26
#2
Cui, Anna Shaojie
3.55
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Best professor lead
Malter, Alan Joseph

Top GPA signal with 25 grades.

Avg GPA 3.72Open profile →
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About This Class

Introduction to data-centered analysis for critical aspects of marketing, such as sales forcasting, profitibility analysis, market segmentation, promotion budgeting, and database marketing. Course Information: Prerequisite(s): MKTG 360 and IDS 270 .

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Powered by real course, professor, and campus data
Read the methodology
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Student-built, unofficial, and transparent about sources
RMP
4.0
Graded
42
Total regs
42
#3
Barney-McNamara, Barbara
3.36
RMP
3.2
Graded
47
Total regs
49
#4
Bane, Bradley Lewis
3.35
RMP
5.0
Graded
48
Total regs
49
#
Professor
Avg GPA
RMP
Graded
Total regs
  • 1
    Malter, Alan Joseph
    3.72
    2.8
    25
    26
  • 2
    Cui, Anna Shaojie
    3.55
    4.0
    42
    42
  • 3
    Barney-McNamara, Barbara
    3.36
    3.2
    47
    49
  • 4
    Bane, Bradley Lewis
    3.35
    5.0
    48
    49