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MKTG 465

Strategic Marketing

Department of Marketing

3 credit hoursUsually offered: Fall, Spring
Avg GPA
3.51
Easiness
3.80
Total regs
982

Grade Distribution

Spring 2022–Spring 2026 · Percentages use A–F and W outcomes

Avg GPA
3.51
A
63.4%
622
B
29.1%
285
C
4.6%
45
D
1.4%
14
F
1.0%
10
W
0.5%
5
A–F + W
981
Other outcomes
1
All registrations
982

Quick Insights

Avg GPA
3.51
Easiness
3.80
C or better
97.5%
Among A–F outcomes
D or better
99.0%
Among A–F outcomes
Withdrawal rate
0.5%
Among A–F and W outcomes
Most common grade
A
Letter grades only
Outcomes counted
981
A–F and W outcomes

MKTG 465 by Professor

Ranked by historical GPA for 2024SP–2026SP · A–F outcomes only · minimum 20 graded outcomes

#1
Weidemanis Magi, Anne
3.64
RMP
3.5
13 reviews
Graded
36
Total regs
37
#2
Moore, Alexander
3.57
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Best professor lead
Weidemanis Magi, Anne

Top GPA signal with 36 grades.

Avg GPA 3.64Open profile →
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About This Class

Analysis of marketing problems, development of marketing strategies, and persuasive communication of strategic and tactical marketing decisions. Course Information: Prerequisite(s): 15 hours of marketing course work. Recommended background: MKTG 461 and MKTG 462 .

UIChicago by Sparky Labs

Powered by real course, professor, and campus data.

Methodology
RMP
NR
Graded
233
Total regs
234
#3
Moon, Kim
3.50
RMP
2.9
37 reviews
Graded
278
Total regs
281
#
Professor
Avg GPA
Student rating
Graded
Total regs
  • 1
    Weidemanis Magi, Anne
    3.64
    3.5 (13)
    36
    37
  • 2
    Moore, Alexander
    3.57
    NR
    233
    234
  • 3
    Moon, Kim
    3.50
    2.9 (37)
    278
    281
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