UIChicagoUIChicago
UIChicagoUIChicago
CoursesProfessors
My SchoolSparkyAI
MKTG 461

Consumer Behavior

Department of Marketing

3 credit hoursUsually offered: Fall, Spring
Avg GPA
3.29
Easiness
3.30
Total regs
1,387

Grade Distribution

Spring 2022–Spring 2026 · Percentages use A–F and W outcomes

Avg GPA
3.29
A
50.2%
695
B
34.0%
471
C
12.6%
174
D
1.8%
25
F
0.5%
7
W
0.9%
13
A–F + W
1,385
Other outcomes
2
All registrations
1,387

Quick Insights

Avg GPA
3.29
Easiness
3.30
C or better
97.7%
Among A–F outcomes
D or better
99.5%
Among A–F outcomes
Withdrawal rate
0.9%
Among A–F and W outcomes
Most common grade
A
Letter grades only
Outcomes counted
1,385
A–F and W outcomes

MKTG 461 by Professor

Ranked by historical GPA for 2024SP–2026SP · A–F outcomes only · minimum 20 graded outcomes

#1
Duhachek, Adam
3.83
RMP
5.0
3 reviews
Graded
47
Total regs
47
#2
Barakshina, Tatiana
3.63
Keep Exploring

Keep exploring

Compare a professor, browse nearby courses, or ask Sparky.

Best professor lead
Duhachek, Adam

Top GPA signal with 47 grades.

Avg GPA 3.83Open profile →
More from MKTG
MKTG 360
Introduction to Marketing
MKTG 469
Global Mktg for BBA Online
Decision shortcut
Ask Sparky about this class

Get a quick summary of difficulty, fit, and professor picks.

About This Class

Examines the psychology of consumer behavior, focusing on how individuals select, purchase, and use products. Topics include perception, attitudes, cultural and social influences, and motivation, with applications to real-world marketing strategies. Course Information: Prerequisite(s): MKTG 360 or consent of the instructor.

UIChicago by Sparky Labs

Powered by real course, professor, and campus data.

Methodology
RMP
5.0
3 reviews
Graded
27
Total regs
28
#3
Gal, David
3.50
RMP
3.2
6 reviews
Graded
46
Total regs
46
#4
Hagen, Anna Linda
3.34
RMP
5.0
8 reviews
Graded
428
Total regs
430
#5
Wahlgren, Ann Marie
3.11
RMP
3.1
8 reviews
Graded
44
Total regs
47
#6
Moon, Kim
3.10
RMP
2.9
37 reviews
Graded
67
Total regs
67
#7
Schanbacher, Anja
2.99
RMP
1.5
14 reviews
Graded
139
Total regs
141
#
Professor
Avg GPA
Student rating
Graded
Total regs
  • 1
    Duhachek, Adam
    3.83
    5.0 (3)
    47
    47
  • 2
    Barakshina, Tatiana
    3.63
    5.0 (3)
    27
    28
  • 3
    Gal, David
    3.50
    3.2 (6)
    46
    46
  • 4
    Hagen, Anna Linda
    3.34
    5.0 (8)
    428
    430
  • 5
    Wahlgren, Ann Marie
    3.11
    3.1 (8)
    44
    47
  • 6
    Moon, Kim
    3.10
    2.9 (37)
    67
    67
  • 7
    Schanbacher, Anja
    2.99
    1.5 (14)
    139
    141
Ask Sparky →