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MKTG 474

Advertising

Department of Marketing

3 credit hoursUsually offered: Fall, Spring
Avg GPA
3.30
Easiness
3.40
Total regs
388

Grade Distribution

Spring 2022–Fall 2025 · Percentages use A–F and W outcomes

Avg GPA
3.30
A
51.4%
199
B
36.4%
141
C
7.8%
30
D
0.8%
3
F
1.3%
5
W
2.3%
9
A–F + W
387
Other outcomes
1
All registrations
388

Quick Insights

Avg GPA
3.30
Easiness
3.40
C or better
97.9%
Among A–F outcomes
D or better
98.7%
Among A–F outcomes
Withdrawal rate
2.3%
Among A–F and W outcomes
Most common grade
A
Letter grades only
Outcomes counted
387
A–F and W outcomes

MKTG 474 by Professor

Ranked by historical GPA for 2024SP–2026SP · A–F outcomes only · minimum 20 graded outcomes

#1
Moon, Kim
3.35
RMP
2.9
37 reviews
Graded
203
Total regs
209
#
Professor
Avg GPA
Student rating
Graded
Total regs
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Moon, Kim

Top GPA signal with 203 grades.

Avg GPA 3.35Open profile →
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About This Class

Explores Integrated Marketing Communication (IMC): blending different media and communication tools to create cohesive communication campaigns; developing, implementing, and evaluating strategies that align messaging across communication activities. Course Information: Prerequisite(s): MKTG 461 or consent of the instructor.

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Methodology
1
Moon, Kim
3.35
2.9 (37)
203
209