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MKTG 468

Advanced Marketing Research

Department of Marketing

3 credit hoursUsually offered: Fall, Spring
Avg GPA
3.53
Easiness
3.90
Total regs
118

Grade Distribution

Spring 2022–Spring 2026 · Percentages use A–F and W outcomes

Avg GPA
3.53
A
66.1%
78
B
22.9%
27
C
8.5%
10
D
2.5%
3
F
0.0%
0
W
0.0%
0
A–F + W
118
Other outcomes
0
All registrations
118

Quick Insights

Avg GPA
3.53
Easiness
3.90
C or better
97.5%
Among A–F outcomes
D or better
100.0%
Among A–F outcomes
Withdrawal rate
0.0%
Among A–F and W outcomes
Most common grade
A
Letter grades only
Outcomes counted
118
A–F and W outcomes

MKTG 468 by Professor

Ranked by historical GPA for 2024SP–2026SP · A–F outcomes only · minimum 20 graded outcomes

#1
Moore, Alexander
3.54
RMP
NR
Graded
82
Total regs
82
#
Professor
Avg GPA
Student rating
Graded
Total regs
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Moore, Alexander

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About This Class

Advanced knowledge of critical concepts and tools in marketing research related to problem identification, data collection, and analysis in conventional and digital media. Course Information: Extensive computer use required. Prerequisite(s): MKTG 462 and IDS 270 .

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Methodology
1
Moore, Alexander
3.54
NR
82
82
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