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MKTG 458

Digital Marketing Research

Department of Marketing

3 credit hoursUsually offered: Fall, Spring
Avg GPA
3.40
Easiness
3.60
Total regs
73

Grade Distribution

Spring 2025–Spring 2026 · Percentages use A–F and W outcomes

Avg GPA
3.40
A
64.4%
47
B
20.5%
15
C
9.6%
7
D
1.4%
1
F
4.1%
3
W
0.0%
0
A–F + W
73
Other outcomes
0
All registrations
73

Quick Insights

Avg GPA
3.40
Easiness
3.60
C or better
94.5%
Among A–F outcomes
D or better
95.9%
Among A–F outcomes
Withdrawal rate
0.0%
Among A–F and W outcomes
Most common grade
A
Letter grades only
Outcomes counted
73
A–F and W outcomes

MKTG 458 by Professor

Ranked by historical GPA for 2024SP–2026SP · A–F outcomes only · minimum 20 graded outcomes

#1
Bane, Bradley Lewis
3.40
RMP
5.0
2 reviews
Graded
73
Total regs
73
#
Professor
Avg GPA
Student rating
Graded
Total regs
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Bane, Bradley Lewis

Top GPA signal with 73 grades.

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About This Class

Covers advanced methodologies in market research and data analysis in digital platforms. This includes qualitative and quantitative techniques to understand and analyze data collected from the web and social media. Course Information: Extensive computer use required. Prerequisite(s): MKTG 360 and MKTG 462 .

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Methodology
1
Bane, Bradley Lewis
3.40
5.0 (2)
73
73
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