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MKTG 482

Innovation Management

Department of Marketing

3 credit hoursUsually offered: Fall, Spring
Avg GPA
3.54
Easiness
3.90
Total regs
157

Grade Distribution

Spring 2022–Fall 2025 · Percentages use A–F and W outcomes

Avg GPA
3.54
A
60.5%
95
B
35.7%
56
C
2.5%
4
D
0.0%
0
F
0.0%
0
W
1.3%
2
A–F + W
157
Other outcomes
0
All registrations
157

Quick Insights

Avg GPA
3.54
Easiness
3.90
C or better
100.0%
Among A–F outcomes
D or better
100.0%
Among A–F outcomes
Withdrawal rate
1.3%
Among A–F and W outcomes
Most common grade
A
Letter grades only
Outcomes counted
157
A–F and W outcomes

MKTG 482 by Professor

Ranked by historical GPA for 2024SP–2026SP · A–F outcomes only · minimum 20 graded outcomes

#1
Moon, Kim
3.70
RMP
2.9
37 reviews
Graded
80
Total regs
82
#
Professor
Avg GPA
Student rating
Graded
Total regs
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Moon, Kim

Top GPA signal with 80 grades.

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About This Class

Introducing a human-centered approach to designing products, services, and business systems using a Design Thinking methodology: a user-centered, iterative, research-based process for solving problems creatively and practically. Course Information: Prerequisite(s): MKTG 360 .

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Methodology
1
Moon, Kim
3.70
2.9 (37)
80
82