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MKTG 460

Marketing Analytics

Department of Marketing

3 credit hoursUsually offered: Fall, Spring
Avg GPA
3.38
Easiness
3.50
Total regs
387

Grade Distribution

Spring 2022–Spring 2026 · Percentages use A–F and W outcomes

Avg GPA
3.38
A
58.3%
225
B
29.5%
114
C
7.8%
30
D
1.6%
6
F
1.6%
6
W
1.3%
5
A–F + W
386
Other outcomes
1
All registrations
387

Quick Insights

Avg GPA
3.38
Easiness
3.50
C or better
96.9%
Among A–F outcomes
D or better
98.4%
Among A–F outcomes
Withdrawal rate
1.3%
Among A–F and W outcomes
Most common grade
A
Letter grades only
Outcomes counted
386
A–F and W outcomes

MKTG 460 by Professor

Ranked by historical GPA for 2024SP–2026SP · A–F outcomes only · minimum 20 graded outcomes

#1
Malter, Alan Joseph
3.72
RMP
2.8
14 reviews
Graded
25
Total regs
26
#2
Barney-McNamara, Barbara
3.36
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Malter, Alan Joseph

Top GPA signal with 25 grades.

Avg GPA 3.72Open profile →
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About This Class

Introduction to data-centered analysis for critical aspects of marketing, such as sales forcasting, profitibility analysis, market segmentation, promotion budgeting, and database marketing. Course Information: Prerequisite(s): MKTG 360 and IDS 270 .

UIChicago by Sparky Labs

Powered by real course, professor, and campus data.

Methodology
RMP
3.2
10 reviews
Graded
47
Total regs
49
#3
Bane, Bradley Lewis
3.35
RMP
5.0
2 reviews
Graded
48
Total regs
49
#4
Cui, Anna Shaojie
3.22
RMP
4.0
4 reviews
Graded
87
Total regs
88
#
Professor
Avg GPA
Student rating
Graded
Total regs
  • 1
    Malter, Alan Joseph
    3.72
    2.8 (14)
    25
    26
  • 2
    Barney-McNamara, Barbara
    3.36
    3.2 (10)
    47
    49
  • 3
    Bane, Bradley Lewis
    3.35
    5.0 (2)
    48
    49
  • 4
    Cui, Anna Shaojie
    3.22
    4.0 (4)
    87
    88
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