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MKTG 459

Qualitative Rsrch & Discovery

Department of Marketing

3 credit hoursUsually offered: Fall, Spring
Avg GPA
3.53
Easiness
3.90
Total regs
91

Grade Distribution

Spring 2023–Spring 2026 · Percentages use A–F and W outcomes

Avg GPA
3.53
A
64.4%
58
B
30.0%
27
C
4.4%
4
D
0.0%
0
F
1.1%
1
W
0.0%
0
A–F + W
90
Other outcomes
1
All registrations
91

Quick Insights

Avg GPA
3.53
Easiness
3.90
C or better
98.9%
Among A–F outcomes
D or better
98.9%
Among A–F outcomes
Withdrawal rate
0.0%
Among A–F and W outcomes
Most common grade
A
Letter grades only
Outcomes counted
90
A–F and W outcomes

MKTG 459 by Professor

Ranked by historical GPA for 2024SP–2026SP · A–F outcomes only · minimum 20 graded outcomes

#1
Barakshina, Tatiana
3.73
RMP
5.0
3 reviews
Graded
48
Total regs
48
#
Professor
Avg GPA
Student rating
Graded
Total regs
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Barakshina, Tatiana

Top GPA signal with 48 grades.

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About This Class

Hands-on experience with qualitative research methods including focus groups, interviews, ethnography, and netnography. Develops skills to uncover actionable consumer insights, contribute to marketing plans, and craft compelling data-driven stories. Course Information: Prerequisite(s): MKTG 360 .

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Methodology
1
Barakshina, Tatiana
3.73
5.0 (3)
48
48
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