UIChicagoUIChicago
UIChicagoUIChicago
CoursesProfessors
My SchoolSparkyAI
MKTG 360

Introduction to Marketing

Department of Marketing

3 credit hoursUsually offered: Fall, Spring
Avg GPA
3.00
Easiness
2.70
Total regs
4,702

Grade Distribution

Spring 2022–Summer 2026 · Percentages use A–F and W outcomes

Avg GPA
3.00
A
36.2%
1688
B
40.7%
1897
C
16.1%
752
D
3.6%
169
F
2.0%
95
W
1.2%
58
A–F + W
4,659
Other outcomes
43
All registrations
4,702

Quick Insights

Avg GPA
3.00
Easiness
2.70
C or better
94.3%
Among A–F outcomes
D or better
97.9%
Among A–F outcomes
Withdrawal rate
1.2%
Among A–F and W outcomes
Most common grade
B
Letter grades only
Outcomes counted
4,659
A–F and W outcomes

MKTG 360 by Professor

Ranked by historical GPA for 2024SP–2026SP · A–F outcomes only · minimum 20 graded outcomes

#1
Dienstag, Jesse
3.71
RMP
NR
Graded
52
Total regs
53
#2
Gal, David
3.48
Keep Exploring

Keep exploring

Compare a professor, browse nearby courses, or ask Sparky.

Best professor lead
Dienstag, Jesse

Top GPA signal with 52 grades.

Avg GPA 3.71Open profile →
More from MKTG
MKTG 469
Global Mktg for BBA Online
MKTG 500
Introduction to Marketing
Decision shortcut
Ask Sparky about this class

Get a quick summary of difficulty, fit, and professor picks.

About This Class

The role of marketing in business and society. How organizations make marketing decisions and develop effective marketing strategies. Course Information: Required of all students in the College of Business Administration. Course Information: Prerequisite(s): ENGL 160 .

UIChicago by Sparky Labs

Powered by real course, professor, and campus data.

Methodology
RMP
3.2
6 reviews
Graded
48
Total regs
48
#3
Barney-McNamara, Barbara
3.25
RMP
3.2
10 reviews
Graded
795
Total regs
803
#4
Crockett, David
3.13
RMP
3.5
15 reviews
Graded
900
Total regs
911
#5
Weidemanis Magi, Anne
3.05
RMP
3.5
13 reviews
Graded
367
Total regs
369
#6
Atchley, Cindy J
2.97
RMP
2.8
23 reviews
Graded
29
Total regs
29
#7
Schanbacher, Anja
2.89
RMP
1.5
14 reviews
Graded
432
Total regs
437
#
Professor
Avg GPA
Student rating
Graded
Total regs
  • 1
    Dienstag, Jesse
    3.71
    NR
    52
    53
  • 2
    Gal, David
    3.48
    3.2 (6)
    48
    48
  • 3
    Barney-McNamara, Barbara
    3.25
    3.2 (10)
    795
    803
  • 4
    Crockett, David
    3.13
    3.5 (15)
    900
    911
  • 5
    Weidemanis Magi, Anne
    3.05
    3.5 (13)
    367
    369
  • 6
    Atchley, Cindy J
    2.97
    2.8 (23)
    29
    29
  • 7
    Schanbacher, Anja
    2.89
    1.5 (14)
    432
    437
Ask Sparky →